Lure Design Incorporated


Melrose Center logo

The Orange County Library System is opening an ambitious center for creativity and technology in their main branch. This logo is a visual representation of the spark of an idea. It’s layers also represent the multitude of offerings in the center.

Categories: Identity, The New Stuff


Business cards for TinMen, a video production company. Illustrations by Billy Davis.

Categories: Identity

Choke Out Poker

Developing the brand identity for was such a fun assignment. We did everything from the logo and ace of spades business cards to poker chips, tee shirts, embroidered work shirts and the website skin.

Categories: Identity