YMCA of Central Florida 2015 Annual Report
Categories: Brochures, Publications, YMCA, The New Stuff
UCF Arts Brochure
A small brochure handed out at the UCF Celebrates the Arts event at the new Dr. Phillips Center for the Performing Arts. The piece promotes their theater and ballet programs.
Categories: Brochures, The New Stuff
Enzian’s 2015 Calendar
This calendar celebrates Enzian’s 30th anniversary by highlighting twelve of the most important films they have screened. It’s 8.5” x 11” and spiral bound.
Categories: Brochures, Publications, Enzian, The New Stuff
YMCA 2011 Annual Report
This year’s report is all about vision. Building on the idea the the Y spots issues that others don’t and develops solutions before most people even realize there’s a problem, our pals at Think Creative developed the concept, “We See.” The content highlights all the different ways the Y has identified challenges facing our community–from the academic achievement gap between children of different socioeconomic backgrounds to the rising rates of obesity, diabetes and heart disease–and addressed them with innovative solutions and programs. This simple idea, “We See” translates to all the work the Y does in so many different areas.
We took that thought to the next level by incorporating a die-cut of the words “We See” throughout the report. Each section begins with a beautiful photograph featuring real Y members, staff and participants in Y participants (photos by Jonpaul Douglass). The “We See” page the introduces the challenges, and the eventual solutions discussed in that section.
2010 YMCA of Central Florida Annual Report
A few months ago, the YMCA of Central Florida called us in to develop their 2010 Annual Report. We’ve produced this report (working side-by-side with our peeps at Think Creative) for several years in a row now, but things were a little different this year. YMCA national had just launched a new brand. The executive team wanted a piece that felt innovative and different – without blowing the budget on fancy printing techniques. And finally – and this is a challenge we face every year – we had to find a new way to tell an old story – the story of an organization that envisions, initiates and achieves things that are far ahead of its time.
This is how The Year 2025 concept was born. We said to ourselves, there are always people and organizations and ideas that are ahead of their time. But eventually, everyone catches up. And when they do, no one remembers that things were ever done differently. (Remember what it was like to not have a smart phone or an MP3 player? Neither do we.) That’s the story we decided to tell this year. A story about the future. About the day the world catches up to what the Y has been doing all along.
Finally, it would take a bold design to pull all these pieces together. So we decided to go big – bigger than any other annual report we’ve ever produced for the Y. Then, picking the most vibrant colors from the brand color palette, we created a look that was joyful, positive and energetic. And we established a layout that would lead readers through the story in a more dynamic way. The use of fold-overs created a sense of discovery…each spread started with our vision of The Year 2025, then opened out to reveal how the Y was creating that future right now.
Of course, it would take more than words to bring the story to life. That’s where Deeb Studios came in. We’d worked Deeb on the Y’s 2010/2011 TV spot as well, so they understand the energy of the brand as well as we do. To capture that energy, John went from the newsroom at Northlake Park Community School to the playground at Lake Nona Y to a ballet recital at the Walt Disney World Family Care Centers. He even went underwater at the Dr. Phillips Y. His photos offer a beautiful and personal glimpse of the men, women and children that make up this organization, telling their story in a way that words never could.
A few hours from now, this report will find its way into the hands of everyone at the Y of Central Florida’s Annual Meeting. I can only hope they will feel the same way about it that we do: after so many years, this is the best one yet.
Florida Association of Realtors Brochure
Our goal for Insight was to make the subject matter of internal auditing bold and exciting through the use of illustrations, typography and color.
Categories: Brochures, Institute of Internal Auditors
Morse Museum Brochures
A series of brochures for the Morse Museum showing their identity system at work.
Categories: Brochures, Morse Museum
YMCA 2009 Annual Report
Anti-Pop Music Festival
YMCA 2006 Annual Report
The Institute of Internal Auditors Seminar Brochures
Series of brochures for IIA Seminars
Categories: Brochures, Institute of Internal Auditors
YMCA Capital Campaign Brochure
YMCA 2004 Annual Report
AIGA Orlando Soundblast poster
Soundblast was an AIGA curated show of CD packaging. This piece was designed to look like a press sheet for a cheesy compilation pop music CD collection complete with crop marks, color bars and a client approval sticker. The track names and artists listed on this fake package work as a list of works in the show and the designers that created them.
Categories: Advertising, Brochures, Posters
YMCA 2003 Annual Report
McCree Construction. Portraits of the Passionate Few.
This capabilities brochure for McCree Construction features portraits and bios of employees, partners and clients.