We’re well rounded here at Lure. We create advertising, too. Sure, we like design projects we can really sink our teeth into, but we know there's more to branding and marketing than creating logos and websites. We work with some great partners too, like our friends at Think Creative. Think brings strategic thinking and writing to our partnerships. Most of what you'll see was a collaborative effort with these fine folks.
Orlando International Fringe Festival 2014
Simplicity in strategy and execution can often mask the complex process required to produce such targeted work. For years, the Orlando Fringe built a following on irreverent, uncensored acts. The challenge for the 2014 marketing campaign was to convey the message that the festival offers performances for people of all walks of life. The answer was a colorful and simple campaign that turned “fringers’ into the hero. Jane Harrison, of Right Creative, supplied the copywriting and worked with us on strategy. Photography was done by Kristin Wheeler.
Grace. movie poster.
A poster for the film Grace. It’s the story of a young woman who wakes up hung over. Again. But this time she’s 1100 miles from home and can’t remember how she got there.
This poster was used to promote Epcot’s Flower & Garden Festival on Disney’s new food truck.
Kennebec Landing Page
A simple web page used to promote Kennebec, a pop-up restaurant from chef Tony Adams (of Big Wheel food truck fame). Tony brought us a very nice logo to work with, so we can’t take credit for that. This page was also used to making reservations.
Ask A Librarian Poster
A piece inserted into a convention swag bag to promote Ask A Librarian. Librarians have responded with genuine enthusiasm with being portrayed as superheros.
2013 Florida Film Festival Poster
Nude Nite 2012
Photography: Doug Scaletta
Design: Jeff Matz
2012 Florida Film Festival
2012 Florida Film Festival final concepts
Atlantic Classical Orchestra logo
Ask A Librarian
This new website offers research and information advice from certified librarians throughout Florida. Lure Design was charged with expanding visibility and increasing awareness of the smart, time-saving online service. The poster series will be distributed to partnering libraries, local colleges and high school campuses. Internet and radio advertising are included in Phase Two of this advertising and marketing program.
Downtown Pour poster
The sixth in a series of posters we have created for this annual event.
2011 Film Festival
2011 marks the twentieth anniversary for the Florida Film Festival. With this in mind we created a poster image that focused on squarely on Florida. The neon sign is an homage at the vintage signage of roadside motels found on the roadways of Florida from the 50s, 60s and 70s. The messaging though is all Florida Film Festival. Big thanks to our pals at Think Creative for working with on this year’s concept again and to Billy Davis who nailed this illustration.
FFF 2010 Poster
Sodexo CSUF Ads
Tickling Leo Movie Poster
Poster for Barn Door Pictures, Director Jeremy Davidson, and producer Mary Stuart Masterson.
Florida Film Festival 2008
As part of the rebranding of The Institute of Internal Auditors, we created a cohesive look to the various advertising created by the different departments within the organization.
Rome International Film Festival
Rome, Georgia. Just to be clear.
AIGA Round Up
Del Monte for Anson-Stoner
AIGA Orlando Soundblast poster
Soundblast was an AIGA curated show of CD packaging. This piece was designed to look like a press sheet for a cheesy compilation pop music CD collection complete with crop marks, color bars and a client approval sticker. The track names and artists listed on this fake package work as a list of works in the show and the designers that created them.
Florida Film Festival 2002
Albin Polasek Museum
Poster for an exhibition of works from Roberto Santo.
The Orlando UCF Shakespeare Festival