Lure Design Incorporated

YMCA 2011 Annual Report

This year’s report is all about vision. Building on the idea the the Y spots issues that others don’t and develops solutions before most people even realize there’s a problem, our pals at Think Creative developed the concept, “We See.” The content highlights all the different ways the Y has identified challenges facing our community–from the academic achievement gap between children of different socioeconomic backgrounds to the rising rates of obesity, diabetes and heart disease–and addressed them with innovative solutions and programs. This simple idea, “We See” translates to all the work the Y does in so many different areas.

We took that thought to the next level by incorporating a die-cut of the words “We See” throughout the report. Each section begins with a beautiful photograph featuring real Y members, staff and participants in Y participants (photos by Jonpaul Douglass). The “We See” page the introduces the challenges, and the eventual solutions discussed in that section.

Categories: Brochures, YMCA, The New Stuff