That’s not clapping. That’s a little high fivin’ goin’ on around here. We’re excited to see our other venture, L2 Design Collective, included in the July/August issue of Communication Arts Magazine. The article, titled ‘Enterprising Designers,’ features six studios that are creating and selling their own products. We are honored to be included with the likes of Yee Haw Industries and Bill Grant.

For those of you who don’t know, L2 Design Collective creates hand screen printed note cards, journals and other ephemera. It’s been five years of hard work, squeezed between what we refer to as ‘real jobs’ from our Lure clients, that has kept L2 growing. It’s a labor of love. And it’s paying off.

Some big thanks go to: Kim Fox, who pushed this idea along and continues to be L2’s manager, operating from Pittsburgh; Sarah Blacksher, who, on top of her workload for Lure, designs great stuff  for L2 and manages the print production for L2; and all our interns who’ve pulled thousands of prints.