Entries from January 2008

We know why your ad sucks.

January 23rd, 2008 · 2 Comments

We see it in every competition judging. A good piece of work that just misses the cut because of one glaringĀ  flaw. Something in the ad that I equate to a ‘turd in the punchbowl” — a phrase i picked up from a former business partner. And this flaw is almost always a client [...]

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