The New Stuff
Welcome to our new site. It’s taken us a while! We have plenty more work to put up here and we’ll be posting a little every day. So, check back often for new stuff.
Welcome to our new site. It’s taken us a while! We have plenty more work to put up here and we’ll be posting a little every day. So, check back often for new stuff.

Photography: Doug Scaletta
Design: Jeff Matz

2012 Florida Film Festival final concepts






This new website offers research and information advice from certified librarians throughout Florida. Lure Design was charged with expanding visibility and increasing awareness of the smart, time-saving online service. The poster series will be distributed to partnering libraries, local colleges and high school campuses. Internet and radio advertising are included in Phase Two of this advertising and marketing program.


Poster for Swans at The Social in Orlando, FL.

The Saturday Matinee Classics presented by Enzian.

Cult Classic poster designed by Jackie Jakob

Brian Carpenter’s Ghost Train Orchestra’s CD “Hothouse Stomp” is heavily influenced by music from the Harlem Renaissance period of the 1920s and 30s. For their Fall show poster, we were very inspired by posters from the Savoy Ballroom, Cotton Club and the Federal Theatre Project/WPA Vaudeville posters of that era. Screen printed on cream stock with two-color combinations of blue with warm red and dark brown with warm red.

Another poster in the Cult Classic Movie series for Enzian.


Another in the Cult Classic Movie poster series for Enzian. To give the poster another layer, we printed three versions of the back of the using subliminal messages from the movie. We didn’t advertise these hidden messages, allowing them to be discovered by those buying the poster.

A three-color screenprint for Plain Jane Automobile’s “Your Tomorrow” tour.

The sixth in a series of posters we have created for this annual event.

2011 marks the twentieth anniversary for the Florida Film Festival. With this in mind we created a poster image that focused on squarely on Florida. The neon sign is an homage at the vintage signage of roadside motels found on the roadways of Florida from the 50s, 60s and 70s. The messaging though is all Florida Film Festival. Big thanks to our pals at Think Creative for working with on this year’s concept again and to Billy Davis who nailed this illustration.